As Drybar’s exclusive national real estate advisor, The Greenberg Group built a data-backed site selection process that balanced growth with brand integrity. Each new store was evaluated through a rigorous market analysis, ensuring every lease met profitability & visibility standards—helping Drybar scale without losing its signature experience.

Over 15 years, we helped Roche Bobois reposition its U.S. footprint, relocating half its stores to stronger, brand-aligned markets. Our collaboration proves how a data-driven strategy can elevate a global luxury brand’s performance.

When Lacoste regained control of its U.S. brand, The Greenberg Group guided its rebirth—expanding from three boutiques to 115 across North America. Through disciplined site selection, profitability modeling, and market adjacencies with premium peers, TGG helped reestablish Lacoste as an aspirational retail icon.