Resource Center
Lease-Risk Checklist
A one-page risk screen that guides CEOs and CFOs through key variables—term length, rent escalation, co-tenancy, and exclusivity clauses—to identify potential red flags before signing.in.
Relocation Screen
A decision-support tool that helps evaluate whether to renew, relocate, or close an existing store based on performance metrics, market shifts, and rent conditions.
Occupancy Cost Framework
A simple, data-driven model to translate trade-area performance metrics into CFO-approved rent targets. Helps brands quickly determine what they can afford in each market before negotiations begin.
House vs. Outsource Framework
A strategic guide for executives weighing the cost and performance trade-offs between building an internal real-estate team and partnering with an external specialist like us.
CASE STUDY: Drybar
As Drybar’s exclusive national real estate advisor, The Greenberg Group built a data-backed site selection process that balanced growth with brand integrity. Each new store was evaluated through a rigorous market analysis, ensuring every lease met profitability & visibility standards—helping Drybar scale without losing its signature experience.
First 90-Days Approach
An outline of the disciplined onboarding process The Greenberg Group uses when beginning a new engagement—covering alignment, research, market prioritization, and early pipeline creation.
ROI Model
A pragmatic model that quantifies the financial return of site selection decisions, comparing expected revenue uplift and rent efficiency to validate investment decisions.
Service Model Comparison Scorecard
A comparison of the three most common retail real-estate service models—traditional broker, in-house team, and our advisory model—evaluated across cost, alignment, and outcomes.
CASE STUDY: Roche Bobois
Over 15 years, we helped Roche Bobois reposition its U.S. footprint, relocating half its stores to stronger, brand-aligned markets. Our collaboration proves how a data-driven strategy can elevate a global luxury brand’s performance.
CASE STUDY: Lacoste
When Lacoste regained control of its U.S. brand, The Greenberg Group guided its rebirth—expanding from three boutiques to 115 across North America. Through disciplined site selection, profitability modeling, and market adjacencies with premium peers, TGG helped reestablish Lacoste as an aspirational retail icon.
