Steven’s expertise in retail tenant representation was first established during his 10 years as the founder and operator of the successful retail chain, Olympic Village, an early multi-brand athletic footwear concept later sold to Foot Locker. During his time as a retailer, he saw firsthand the importance of strategically choosing store locations, but found there were no companies taking an analytical, research-based approach to this process. This experience eventually led Steven to develop his niche and form The Greenberg Group, a company dedicated solely to the representation of leading retailers in real estate transactions.
Since 1987, Steven has represented some of the most respected brands in retail including Lacoste, Gucci, Drybar, Eddie Bauer, Waterworks and many many more. In his career spanning over 3 decades, Steven has completed more than 2,000 transactions and worked in every important retail market in the country
Steven is respected as one of the pre-eminent industry experts and is often quoted in The New York Times, The Wall Street Journal, Fortune, Newsday, The New York Post and Women’s Wear Daily. He also was profiled recently in The New York Times’ column “The 30-Minute Interview”. For more than 20 years, he has taught a class at ICSC University and also lectures as part of ICSC’s Executive Learning Series on Understanding the Retailer’s Site Selection Criteria.
As Steven says, “Our company constantly seeks to open successful, profitable stores for our clients and advise them on maximizing their long-term profitability through the most advantageous real estate transactions. We understand that those we advise depend upon our expertise and information and their financial success is our primary goal. Profitability is a result of research and analysis.”