Leadership Team

Steven Greenberg is respected as one of the pre-eminent industry experts and is often quoted in The New York Times, The Wall Street Journal, Fortune, Newsday, The New York Post and Women’s Wear Daily.  He also has been profiled in The New York Times’ column “The 30-Minute Interview”.  Steven was selected by the Wharton School of Business to teach an annual class on the science of site selection and for more than 20 years, he has taught a class at ICSC University, lecturing as part of ICSC’s Executive Learning Series on Understanding the Retailer’s Site Selection Criteria.

As Steven says, “Our company constantly seeks to open successful, profitable stores for our clients and advise them on maximizing their long-term profitability through the most advantageous real estate transactions.  We understand that our clients depend on our expertise and information and their financial success is our primary goal. Profitability is a result of research and analysis.”

Steven’s expertise in retail tenant representation began as the founder and operator of the successful retail chain. During his time as a retailer, Steven saw the importance of strategically choosing store locations but found there were no companies using consumer psychographic and demographic data as part of the process. This experience eventually led Steven to form The Greenberg Group, a company dedicated solely to the representation of leading retailers in real estate transactions.

Since 1987, Steven has represented some of the most respected brands in retail including Lacoste, Gucci, Drybar, Eddie Bauer, Waterworks and many more. In a career spanning over 3 decades, Steven has completed more than 2,000 transactions and worked in every important retail market in the country.

After a successful career on Wall Street, Louise Greenberg joined her husband in 1997 as CEO of the Greenberg Group. She personally has been responsible for tripling the size of The Greenberg Group’s, securing many prominent clients including Crocs, Lacoste, Roche Bobois, Drybar, Vince, White House/Black Market, and many others.

For Louise, business success is about creating one-on-one connections and she is recognized throughout the industry for ensuring that The Greenberg Group sets its clients up for success.

Zack Gross has been with The Greenberg Group since 2013 and is a Partner and Director of Expansion, leading clients’ store openings across the country. Since he joined the firm, Zack has completed hundreds of transactions covering every major market in the US for clients including Drybar, Sugared + Bronzed, Plump, Salt Life, Hanna Andersson, Crocs, Rent the Runway, Steve Madden and Roche Bobois.

Notably, Zack helped lead the national real estate expansion for Drybar, which grew Drybar’s footprint from 43 salons to 100+. He created a national strategy with Drybar, found prime sites in each market, and negotiated below-market deals. Zack oversaw due diligence, including sales forecast and worked with The Greenberg Group’s research team to ensure against cannibalization. He also coordinated with Drybar’s design, construction and legal teams to manage the store opening pipeline.

Zack’s expertise also includes leading expansion efforts for start-ups including Muse Paintbar and Origin Physical Therapy, creating the strategy, marketing to the real estate industry, and sourcing architects, attorneys and construction teams. Zack has presented due diligence on potential retail acquisitions to The Greenberg Group’s private equity clients including Thomas H Lee, Cove Hill Partners and LCatterton. Zack studied political science as an undergrad at the University of Pennsylvania and earned his JD at New York University Law, practicing in complex commercial litigation and real estate before joining The Greenberg Group.