Our Approach

Data-Driven Analytical Approach & Strategic Plan Development

Study Clients Past Performance & Build Custom Models

Historical store performance provides a foundation for more informed retail expansion decisions. The Greenberg Group examines past results and develops client-specific analytical models to help evaluate markets, understand performance patterns, and support future location planning.

National Real Estate Strategy

Our national real estate strategy considers where a retailer has opportunities to grow and how different markets fit its broader objectives. Market coverage, white-space opportunities, and the relationship between physical stores and e-commerce can inform a coordinated expansion plan.

Site Selection

The Greenberg Group uses market analysis, center visitation information, and site suitability assessments to evaluate prospective retail locations. These tools help compare opportunities against a retailer’s customer profile, market priorities, and location requirements.

Sales Forecasting & Performance

Sales forecasting supports decisions about the potential performance of a proposed store. By evaluating projected sales and the possible impact of nearby locations, including store cannibalization, retailers can make more informed decisions about expansion and site selection.

Negotiate

Negotiation is an important part of translating a retail expansion plan into workable real estate terms. The Greenberg Group works with clients to evaluate proposed deal terms, communicate priorities, and negotiate arrangements aligned with their location strategy and business objectives.

Our focus is on disciplined negotiations that consider the needs of the retailer and the characteristics of each proposed location.

Present Market Report

Clear market reports bring together the research behind retail real estate recommendations. The Greenberg Group organizes analytical findings, market observations, and location-level information to help clients review opportunities and move forward with informed decisions.

Lease Review

A careful review of proposed lease terms helps clients understand how real estate commitments fit their operational requirements and commercial goals. As part of the transaction process, The Greenberg Group supports clients in reviewing business terms, identifying points for discussion, and coordinating next steps with the appropriate parties.

Lease negotiations and business-term review are coordinated with clients and their legal advisors as appropriate.