Resource Center
Occupancy Cost Framework
A simple, data-driven model to translate trade-area performance metrics into CFO-approved rent targets. Helps brands quickly determine what they can afford in each market before negotiations begin.
Lease-Risk Checklist
A one-page risk screen that guides CEOs and CFOs through key variables—term length, rent escalation, co-tenancy, and exclusivity clauses—to identify potential red flags before signing.in.
First 90-Days Market Approach
An outline of the disciplined onboarding process The Greenberg Group uses when beginning a new engagement—covering alignment, research, market prioritization, and early pipeline creation.
Service Model Comparison Scorecard
A side-by-side comparison of the three most common retail real-estate service models—traditional broker, in-house department, and The Greenberg Group’s advisory model—evaluated across cost, alignment, and outcomes.
Relocation Screen
A decision-support tool that helps evaluate whether to renew, relocate, or close an existing store based on performance metrics, market shifts, and rent conditions.
House vs. Outsource Framework
A strategic guide for executives weighing the cost and performance trade-offs between building an internal real-estate team and partnering with an external specialist like TGG.
ROI Model: A CFO-Ready Way to Measure Value in Retail Expansion
A pragmatic model that quantifies the financial return of site selection decisions, comparing expected revenue uplift and rent efficiency to validate investment decisions.
Lacoste: From Three Boutiques to a National Brand
When Lacoste regained control of its U.S. brand, The Greenberg Group guided its rebirth—expanding from three boutiques to 115 across North America. Through disciplined site selection, profitability modeling, and market adjacencies with premium peers, TGG helped reestablish Lacoste as an aspirational retail icon.
Roche Bobois: Redefining Luxury Home Retail in America
Over a 15-year partnership, The Greenberg Group helped Roche Bobois relocate and expand its U.S. footprint, moving half its fleet to more profitable, brand-aligned locations. This long-term collaboration demonstrates how analytical site evaluation and strategic repositioning can transform a global luxury brand’s retail performance.
Drybar: Scaling Experience-Driven Retail
As Drybar’s exclusive national real estate advisor, The Greenberg Group built a data-backed site selection process that balanced growth with brand integrity. Each new store was evaluated through a rigorous 20-page market analysis, ensuring every lease met profitability and visibility standards—helping Drybar scale nationally without losing its signature experience.