It’s November and you’re ready to execute on your company’s holiday retail strategy. The holiday store plans are probably arriving at your stores and the holiday retail associate hiring push is well underway, if not completed. Everyone is ready and hoping for a profitable, albeit different, holiday season.
The shopper is always looking for great deals during the holiday season. So why aren’t you? Right now, there are deep discounts in rents at many of the premiere shopping centers across the country. We are seeing rents decline by as much as 50% from pre-COVID.
If you’re thinking about the 2021 holiday season, as many of you undoubtedly are, you’re strategizing about how to generate higher profits and a better four wall contribution. One of the easiest ways of doing this is through lower overhead at your retail locations. To paraphrase Apple CEO Tim Cook, there’s one more thing; better retail store locations.
There are prime locations across the country that are historically 100% occupied that are now sitting 10%-20% vacant. The landlords I have spoken with over the last couple of months are showing signs of stress and are overwhelmingly offering below-market rents. There has never been a better time for your company to go shopping for holiday deals to drive higher profits in the next holiday season.
For over 33 years, The Greenberg Group has led the expansion of global and iconic brands like Lacoste, Gucci, Puma, Travis Mathew, Drybar, Crocs, Eddie Bauer, Roche Bobois, and many others. Using our proprietary method of analytics and research, we place our clients in locations that maximize THEIR store profits. If you’re interested in learning more about how The Greenberg Group can help your company in its retail expansion, call Steven Greenberg at 516-295-0406 x 204 or our Chief Marketing Officer, George Damanis at extension 203 or visit thegreenberggroup.com.