Retail Recap - Black Friday
With Black Friday behind us, the holiday shopping season is in full-swing. Deals are being made and I have my ear to the ground to keep abreast of retail shopping trends. What’s the biggest winner of the biggest weekend in shopping? BOPIS. Buy Online, Pickup in Store. To paraphrase a Retail Dive article below, curbs are a big winner. “Curbside pickup surged 52% over last year, according to Adobe.” It just goes to show how important brick and mortar locations continue to be.
I’ve compiled a list of interesting articles and a quick synopsis for each, which reflect the shopping weekend, below.
Winners and Losers of Black Friday 2020
Retailers Jump on ‘Buy Now, Pay Later’ Trend as Holidays Approach
Black Friday 2020 Live Update: Bargain hunters drove record online sales, hot gifts in short supply
For over 33 years, The Greenberg Group has led the expansion of global and iconic brands like Lacoste, Gucci, Puma, Travis Mathew, Drybar, Crocs, Eddie Bauer, Roche Bobois, and many others. Using our proprietary method of analytics and research, we place our clients in locations that maximize their store profits. If you’re interested in learning more about how The Greenberg Group can help your company in its retail expansion, call Steven Greenberg at 516-295-0406 x 204 or our Chief Marketing Officer, George Damanis at extension 203 or visit thegreenberggroup.com.
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